The Affordable Care Act made it possible to sell their product D2C for the first time ever. The goal: be first in the industry to take advantage.
VSP Direct, the direct-to-consumer division of VSP Global, leveraged the Affordable Care Act’s shift toward individual insurance purchasing by launching vspdirect.com and supporting it with a DRTV and social media campaign. This strategy not only enabled consumers to buy vision care directly online but also significantly boosted brand awareness, consumer confidence, and VSP’s leadership in the industry.
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