I set out to craft an overarching strategy that highlights how Varex uniquely stands out in the imaging space.
Realizing that a simple quality mark wouldn’t be enough, I developed a comprehensive brand framework that underscores Varex’s core strengths. By pinpointing its distinctive innovations and clarifying what sets it apart, my approach positions Varex to resonate with customers and rise above competitors in a crowded market.
What begins life as a cup of coffee or a long-distance digital liaison can be the foundation a meaningful relationship. Let’s take a look at your projects, explore your hopes and dreams, talk big picture ideas, frustrations, whatever you've got.
If there is a fit, great. If not no worries.
Either way, coffee is on me.
