I developed assets for an animated video for IBM Spectrum Protect Plus that balanced the global IBM brand with a distinctive flair for the Spectrum product line.
Collaborating closely with IBM and an animation partner, we devised a stylized visual approach that remained faithful to the overarching brand while granting Spectrum Protect Plus its own unique identity. By carefully blending custom graphics, dynamic animation, and brand-aligned color palettes, we delivered a compelling video that stands out in the market yet complements IBM’s broader portfolio.
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